Chloe Wheel

TFWA World Exhibition, Cannes


Our team at Paragon is well practised at designing and building environments that tell stories in museum, theme parks and heritage centres. But sometimes a well – known brand wishes to tell its story through a unique physical object. 

A recent example is the global beauty products company Coty, who challenged Fieldwork Design Consultants to design a promotional animated Ferris wheel to advertise their prestigious perfume brand Chloe. 


Fieldwork developed the concepts and Paragon took on the detail design and engineering to arrive at a beautifully presented, technically robust and wonderfully engineered mechanical Ferris wheel. The wheel was constructed in solid brass, which then was meticulously hand polished to a mirror finish. 

The wheel debuted at the TFWA World exhibition in Cannes, followed by two more wheels produced in time for a series of Christmas promotions at top European Airports. So far, the wheels have been installed at Heathrow T5, Frankfurt, Charles De Gaulle (2 terminals) and Istanbul. They continue to tour the world. The wheel is made primarily from polished brass and weighed nearly 100kg. The wheel turns four revolutions a minute – 3000 times a day.

Our Client: Coty Prestige

Designed by: Paragon Creative Ltd & Fieldwork Design Consultants

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