Chloe Wheel

TFWA World Exhibition, Cannes


Our team at Paragon is well practised at designing and building environments that tell stories in museum, theme parks and heritage centres. But sometimes a well – known brand wishes to tell its story through a unique physical object. 

A recent example is the global beauty products company Coty, who challenged Fieldwork Design Consultants to design a promotional animated Ferris wheel to advertise their prestigious perfume brand Chloe. 


Fieldwork developed the concepts and Paragon took on the detail design and engineering to arrive at a beautifully presented, technically robust and wonderfully engineered mechanical Ferris wheel. The wheel was constructed in solid brass, which then was meticulously hand polished to a mirror finish. 

The wheel debuted at the TFWA World exhibition in Cannes, followed by two more wheels produced in time for a series of Christmas promotions at top European Airports. So far, the wheels have been installed at Heathrow T5, Frankfurt, Charles De Gaulle (2 terminals) and Istanbul. They continue to tour the world. The wheel is made primarily from polished brass and weighed nearly 100kg. The wheel turns four revolutions a minute – 3000 times a day.

Our Client: Coty Prestige

Designed by: Paragon Creative Ltd & Fieldwork Design Consultants

We are social

STAFF FOCUS: Tim DeCoste, Interactives Workshop Manager

Q: Name?
A: Tim DeCoste but they call me moose now there’s four Tims.

Q: What and where did you study?
A: Seaquam secondary school in my motherland of Canada. University didn’t seem challenging enough so I went to major in waterparks abroad.

Q: How long have you worked at Paragon Creative?
A: 3 years this month.

Q: What development / training have you undertaken since joining the team?
A: IOSH managing safely and the ever-important manual handling and fire warden training. And of course the sage mentoring of Jon Myers (Operations Director) and Chris Nuttall (Technical Director).

Q: Favourite Project to work on and why?
A: Dig It Dubai Springs. It was an achievable project that has resulted in a great success which is always a boost knowing the work our department put in to it, I’m sure others did OK as well. I also got to be involved in the installation, something I don’t often get to be a part of, luckily I still have my old work boots so I almost blended in seamlessly if not for my eloquent speaking and perfect hair.

Q: What do you like about working at Paragon?
A: Everyday poses a new challenge. It’s also close to home so that’s nice.

Q: Dream project to work on?
A: If we could do something ice hockey or maple syrup based I’d be very much in my comfort zone.

Q: What does your department do?
A: Builds big toys!
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2 days ago

Go moose eh 🤙

2 days ago   ·  1

No dad !!! Don’t make me wear it !!

2 days ago

Moose? You'll always be Diego to me

16 hours ago

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