Chloe Wheel

TFWA World Exhibition, Cannes


Our team at Paragon is well practised at designing and building environments that tell stories in museum, theme parks and heritage centres. But sometimes a well – known brand wishes to tell its story through a unique physical object. 

A recent example is the global beauty products company Coty, who challenged Fieldwork Design Consultants to design a promotional animated Ferris wheel to advertise their prestigious perfume brand Chloe. 


Fieldwork developed the concepts and Paragon took on the detail design and engineering to arrive at a beautifully presented, technically robust and wonderfully engineered mechanical Ferris wheel. The wheel was constructed in solid brass, which then was meticulously hand polished to a mirror finish. 

The wheel debuted at the TFWA World exhibition in Cannes, followed by two more wheels produced in time for a series of Christmas promotions at top European Airports. So far, the wheels have been installed at Heathrow T5, Frankfurt, Charles De Gaulle (2 terminals) and Istanbul. They continue to tour the world. The wheel is made primarily from polished brass and weighed nearly 100kg. The wheel turns four revolutions a minute – 3000 times a day.

Our Client: Coty Prestige

Designed by: Paragon Creative Ltd & Fieldwork Design Consultants

We are social

We're delighted to have been awarded specialist fit out on #KidZania - Abu Dhabi, with a completion date of early 2019.

The project, commissioned through INC, is for Emaar Entertainment LLC, for whom we have recently designed and developed a bespoke in-house product called Dig It!

KidZania is a family entertainment centre in which kids run their own indoor city. We've already developed the London KidZania and are excited to take it to Abu Dhabi...
... See moreSee less

View on Facebook

Get me on this Marc

1 day ago   ·  1

It will all go swimming with our manager Mr John myers taking control of it im sure hope to be working on this one when I get bk from kuwait 👏

1 day ago   ·  1

Do you need a Rigger lol

21 hours ago

Oi! Your already assigned!

21 hours ago   ·  1

Comment on Facebook

Museums + Heritage

Museums + Heritage Advisor


We are hiring

We are always on the lookout for talented people to join the team.

See our latest vacancies

Contact us

Tel: +44 (0) 1904 608020