International Centre for Life

Newcastle upon Tyne


Paragon and KCA were commissioned to undertake the exhibition design and build and were responsible for the fit-out and installation of the different exhibition zones; which have been designed to develop visitors’ understanding of our senses, consciousness, perception, emotions, behaviour and how we learn. Our work also includes a series of interactives and other specialist exhibits.

The exhibition funded by the Wellcome Trust, tells the story of the brain, how it works, and reveals some of its secrets and exploring the techniques scientists use to study it. 


Paragon and KCA were successful in their appointment to CFL due to their quick mobilisation speed, and ability to undertake a complex project in the short time scale; Paragon had previous history working with Designers KCA and were able to react quickly due to Paragon’s diverse in-house production capabilities and graphic artwork facility.

KCA designed different zones which were linked together with faceted walling structures.  Paragon created these structures from a palette of raw steel and clad with natural timber and plywood finishes giving contoured plywood finishes which helped to create a raw and unfinished overall effect. Interesting coloured finishes and cnc cut graphic captions, laser etched images and tables and exhibits were fastened to these for mounting of AV monitors and interactive features. A toilet drinking fountain, a wobbling anvil, on a frayed rope together with shopping trolley illusion all helped create a thought provoking environment. This was capped off by having a real plastinated human brain for close up examination.

Our Client: International Centre for Life, Newcastle upon Tyne

Designed by: KCA

We are social

STAFF FOCUS: Tim DeCoste, Interactives Workshop Manager

Q: Name?
A: Tim DeCoste but they call me moose now there’s four Tims.

Q: What and where did you study?
A: Seaquam secondary school in my motherland of Canada. University didn’t seem challenging enough so I went to major in waterparks abroad.

Q: How long have you worked at Paragon Creative?
A: 3 years this month.

Q: What development / training have you undertaken since joining the team?
A: IOSH managing safely and the ever-important manual handling and fire warden training. And of course the sage mentoring of Jon Myers (Operations Director) and Chris Nuttall (Technical Director).

Q: Favourite Project to work on and why?
A: Dig It Dubai Springs. It was an achievable project that has resulted in a great success which is always a boost knowing the work our department put in to it, I’m sure others did OK as well. I also got to be involved in the installation, something I don’t often get to be a part of, luckily I still have my old work boots so I almost blended in seamlessly if not for my eloquent speaking and perfect hair.

Q: What do you like about working at Paragon?
A: Everyday poses a new challenge. It’s also close to home so that’s nice.

Q: Dream project to work on?
A: If we could do something ice hockey or maple syrup based I’d be very much in my comfort zone.

Q: What does your department do?
A: Builds big toys!
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2 days ago

Go moose eh 🤙

2 days ago   ·  1

No dad !!! Don’t make me wear it !!

2 days ago

Moose? You'll always be Diego to me

16 hours ago

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