Stuart Weitzman Shoe Display

Harrods, London

Brief/Challenges

In August Harrods opened its new department called Shoe Heaven which covers a sprawling 42,000 square feet where there are over 50 brands, many showcased in their own custom-built spaces. Continuing the theme of heavenly bodies, 37 designers have added a special touch of silver to their designs for the exclusive Silver Lining collection. Shoe designers involved in the project include Valentino, Prada, Alaia and Dior, with pieces ranging from full-on futurism to a more delicate silvery sheen. One of these designers Stuart Weitzman commissioned the architect Zaha Hadid to design a surrealist sculptural installation centred on her characteristic forms to display his shoes.

Commission

Paragon Creative commission was to detail design; build and install a centre piece shelving unit to display some of the Stuart Weitzman shoes and to create a separate till wrap area within the retail space. The shoe unit was created from moulded fibreglass and was finished in rose gold. It included an integral lighting scheme using LED’s which Paragon’s electronics team designed and then installed the fittings. The till wrap area was finished in white Corian and included cable management channels to house the till, phone and credit card point. The commission also included a series of Stuart Weitzman branded illuminated signs which are positioned around the retail space.

Our Client: Harrods

Designed by: Zaha Hadid 

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