Stuart Weitzman Shoe Display

Harrods, London

Brief/Challenges

In August Harrods opened its new department called Shoe Heaven which covers a sprawling 42,000 square feet where there are over 50 brands, many showcased in their own custom-built spaces. Continuing the theme of heavenly bodies, 37 designers have added a special touch of silver to their designs for the exclusive Silver Lining collection. Shoe designers involved in the project include Valentino, Prada, Alaia and Dior, with pieces ranging from full-on futurism to a more delicate silvery sheen. One of these designers Stuart Weitzman commissioned the architect Zaha Hadid to design a surrealist sculptural installation centred on her characteristic forms to display his shoes.

Commission

Paragon Creative commission was to detail design; build and install a centre piece shelving unit to display some of the Stuart Weitzman shoes and to create a separate till wrap area within the retail space. The shoe unit was created from moulded fibreglass and was finished in rose gold. It included an integral lighting scheme using LED’s which Paragon’s electronics team designed and then installed the fittings. The till wrap area was finished in white Corian and included cable management channels to house the till, phone and credit card point. The commission also included a series of Stuart Weitzman branded illuminated signs which are positioned around the retail space.

Our Client: Harrods

Designed by: Zaha Hadid 

We are social

STAFF FOCUS: Tim DeCoste, Interactives Workshop Manager

Q: Name?
A: Tim DeCoste but they call me moose now there’s four Tims.

Q: What and where did you study?
A: Seaquam secondary school in my motherland of Canada. University didn’t seem challenging enough so I went to major in waterparks abroad.

Q: How long have you worked at Paragon Creative?
A: 3 years this month.

Q: What development / training have you undertaken since joining the team?
A: IOSH managing safely and the ever-important manual handling and fire warden training. And of course the sage mentoring of Jon Myers (Operations Director) and Chris Nuttall (Technical Director).

Q: Favourite Project to work on and why?
A: Dig It Dubai Springs. It was an achievable project that has resulted in a great success which is always a boost knowing the work our department put in to it, I’m sure others did OK as well. I also got to be involved in the installation, something I don’t often get to be a part of, luckily I still have my old work boots so I almost blended in seamlessly if not for my eloquent speaking and perfect hair.

Q: What do you like about working at Paragon?
A: Everyday poses a new challenge. It’s also close to home so that’s nice.

Q: Dream project to work on?
A: If we could do something ice hockey or maple syrup based I’d be very much in my comfort zone.

Q: What does your department do?
A: Builds big toys!
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Moose!!

2 days ago
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Go moose eh 🤙

2 days ago   ·  1
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No dad !!! Don’t make me wear it !!

2 days ago
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Moose? You'll always be Diego to me

16 hours ago
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